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Turning Bereavement Into a Strategic Advantage: What Leading Hospice Agencies Do Differently

September 23, 2026 3:00 PM - 4:00 PM (EDT)

Description

Transform bereavement care into a lasting competitive advantage.

Leading hospice agencies use bereavement care to strengthen family relationships, improve referral growth, and build a reputation that sets them apart.


KEY WEBINAR TAKEAWAYS

  • How to deliver value throughout bereavement that outpaces your competitors
  • Ensuring bereavement communication is timely, consistent, and scalable without overloading staff
  • Tracking the right KPIs to measure bereavement program effectiveness
  • Real-time feedback for sales and marketing to build a growth engine

 

WEBINAR DETAILS

Every hospice provides bereavement care. It's required. But most treat it as a compliance checkbox: a few mailings, a phone call, a support group flyer. Leading agencies treat it differently. They've discovered that bereavement is the longest relationship they'll ever have with a family, and one of the most powerful ways to stand out in a crowded market.

 

In this webinar, you'll learn what those agencies do differently. We'll cover how to deliver bereavement support that's timely, consistent, and scalable without overloading staff; which KPIs actually measure program effectiveness; and how to capture real-time family feedback that fuels community and referral growth. You'll leave with a practical framework for turning bereavement from an afterthought into a growth engine for your agency.

 
 

THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:

 
  • Hospice
  • Palliative Care
   

WHO SHOULD ATTEND?

 
  • Executive leadership
  • Clinical management
  • Directors
  • Compliance
   

TAKE-AWAY TOOLKIT

 
  • Employee training log
  • Interactive quiz
  • PDF of slides and speaker’s contact info for follow-up questions
  • Attendance certificate provided to self-report CE credits
 
NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.
 

Presented By

Cara Abbott

 Betterleave 


 

Contact Information

Michigan HomeCare & Hospice Association
Name: Cindy Thelen
Phone: (517) 899-2743
Email: cindyt@mhha.org