Senior Living Communities: Building a Superior Growth Strategy

December 17, 2025 3:00 PM - 4:30 PM (EST)

Description

Unlock the future of hospice growth in senior living communities! Join this high-impact, 90-minute webinar on building partnerships and driving census growth in senior living communities. 

Move beyond “vendor” status and become a trusted partner using value-driven marketing, referral-building strategies, and a proven playbook for sustainable growth. This session will deliver the tools and insights to thrive in the fastest-growing segment of post-acute care.

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

• Explain why senior living communities offer significant potential for census growth
• Identify key pain points facilities face when working with hospices
• Develop a strategic approach to becoming a true partner in a senior living community, not just another hospice vendor
• Differentiate between “muffin marketing” and a value-driven sales approach
• Apply specific growth tools and supporting materials to drive results

WEBINAR DETAILS

The rapid growth of senior living communities, now the largest setting for hospice care, presents a major opportunity for organizations to move beyond being just another vendor and become true partners. This webinar provides a clear playbook of strategies, tools, and approaches to grow your presence in this vital market. Learn to address key facility pain points, leverage value-added programs and clinical differentiators, and adopt a strategic sales approach that drives stronger partnerships and sustainable growth.

THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:

• Hospice
• Home Health
• Home Care
• Palliative Care

WHO SHOULD ATTEND?

This informative session is designed for owners, executive directors/administrators, clinical leaders, business development leaders, sales teams, and any staff who provide services within senior living communities.

TAKE-AWAY TOOLKIT

• Facility dialogue guide
• Training log
• PDF of presentation slides with speaker contact information for follow-up questions
• Attendance certificate (no pre-approved CEs associated with this webinar)

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other agencies or those not employed by your agency is prohibited. Print materials may be copied for eligible participants only.

Presented By

Kurt Kazanowski

Hospice Advisors