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Overcoming the Growth Leak: Aligning Operations, Conversion, and Referrals - Session 2 - Marketing Isn’t the Problem: Fixing the Bottlenecks That Stop Growth

October 21, 2026 12:00 PM - 1:00 PM (EDT)

Description

If referrals feel inconsistent or overwhelming, marketing may not be the issue. This session helps owners diagnose operational bottlenecks that quietly block growth — and fix them.


Objectives:  

• Know when to step in and fix systems
• Align marketing promises with operational reality
• Use a bottleneck-assessment checklist quarterly


Why Attend:  

Because more leads won’t fix broken systems.


Presenters:

Debbie Miller

A successful home care agency owner and operator, Debbie is the founder of Helper Heroes, the premier virtual assistant staffing provider dedicated exclusively to the home care sector, and 52 Weeks Marketing, a company dedicated to equipping home care businesses with powerful marketing systems and operational tools. She has more than 18 years of experience growing and streamlining home care agencies, so Debbie understands the pain points of owners first-hand. Her mission is to help agencies run leaner, faster, and smarter with solutions that truly work.


Jennifer Battista

Jennifer is a seasoned home care advocate and the Chief Strategic Partnership & Growth Officer at Helper Heroes and the 52 Weeks family of solutions. With more than 15 years of experience in home and community-based services operations and policy, Jennifer understands the complex ecosystem of the industry first-hand. She strives to build high-impact partnerships and collaborations that drive growth, innovation, and operational excellence for home care providers nationwide.


Webinar Series Description: 

Overcoming the Growth Leak: Aligning Operations, Conversion, and Referrals 

Many agency owners believe that a lack of growth is a marketing problem. They spend time, money, and energy trying to fill the top of their funnel, only to find that revenue remains stagnant or referrals feel completely inconsistent. The truth? Marketing doesn’t fail – conversion and operations do.

This comprehensive webinar series is designed specifically for home care agency owners who want to stop leaking opportunities and start maximizing their revenue. Moving beyond generic marketing advice, this series dives deep into the operational bottlenecks, behavioral psychology, and intake systems that quietly dictate whether your business scales or stalls.

By bridging the gap between marketing promises and operational reality, you will learn how to turn existing phone inquiries into loyal clients, diagnose internal barriers to growth, and elevate your reputation from interchangeable to indispensable.

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Contact Information

Michigan HomeCare & Hospice Association
Name: Cindy Thelen
Phone: (517) 899-2743
Email: cindyt@mhha.org
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