A How-To on High-Performing Hospice Sales

May 6, 2026 3:00 PM - 4:30 PM (EDT)

Description

Transform passion into performance and build the sales engine your hospice deserves.

Most hospices were developed by skilled clinicians and compassionate operators who excelled in care delivery and compliance — but few had training in sales or strategic growth. Join Kurt Kazanowski for a demonstration of proven structures, cutting-edge strategies, and practical tools to expand your reach and serve more individuals in need. This is not the hospice model of the past, it is a vision for sustainable growth, greater impact, and stronger community presence.

KEY WEBINAR TAKEAWAYS

• Hiring high-performing sales staff
• Best methods to onboard sales staff
• A seven-step sales process: “Structure can be liberating”
• How to sell on value to 10 key referral segments
• The importance of co-managing accounts with clinical staff

BONUS MATERIALS

• Job descriptions for Chief Growth Officer, Director of Business Development, and Account Executive (salesperson)
• Example of a performance-based incentive bonus program

WEBINAR DETAILS

Most hospices were started by wonderful, talented clinicians or operators. While these people had expert knowledge in how to deliver care, run a hospice, and operate in a compliant manner, they generally didn’t have education or experience in building a professional sales and growth model. This session will provide architecture and a set of key principles to assist in developing and/or improving so your organization has a high-performing growth and sales function. Learn best practices and state of the art means and methods to serve more people, grow, and give the gift of hospice and home care.

THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:

• Hospice
• Home Care
• Home Health
• Palliative Care

WHO SHOULD ATTEND?

• Owners
• CEOs
• COOs
• Administrators or executive directors
• VPs of growth, business development sales
• Directors of business development
• VP/directors of strategy development
• Account executives/sales staff

TAKE-AWAY TOOLKIT

• Employee training log
• Interactive quiz
• PDF of slides and speaker’s contact info for follow-up questions
• Attendance certificate provided to self-report CE credits

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.

Presented By

 Kurt Kazanowski

 Hospice Advisors