The Power of Differentiation

Description

Stand out with value that referral sources can see. 

This webinar will help hospice leaders move beyond generic talking points and develop meaningful clinical, programmatic, professional, and partnership differentiators that serve more patients and strengthen growth.

KEY WEBINAR TAKEAWAYS 

• A differentiator is more than just a set of good talking points
• Identifying the best differentiator(s) for your organization
• Examples of clinical, programmatic, professional, and partnership differentiators

BONUS MATERIALS 

• Outline of differentiators to help create a high-performing senior living community growth strategy

WEBINAR DETAILS

What makes your hospice unique and different from the other hospices in your community? Most hospices try to differentiate themselves with strong talking points, e.g. we are a nonprofit hospice, our hospice is owned by people who live in the community, we do same-day admissions (well I hope so!!) While these are nice talking points, they do not deliver clear distinct value to referral sources, families, and patients.

Join us to learn how to go about developing powerful, value-added clinical, programmatic, professional, and partnership differentiators. Understanding how to develop true differentiators will help you serve more people, grow, and give the gift of hospice. 

THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:

• Hospice 
• Home Care
• Home Health
• Palliative Care

WHO SHOULD ATTEND? 

• Owners, presidents, CEOs
• VPs of business development, chief growth officers, leadership for marketing and sales
• Clinical leadership, VPs of care management
• VPs of strategy and development
• Account executives, hospice sales staff

TAKE-AWAY TOOLKIT

• Employee training log
• Interactive quiz
• PDF of slides and speaker’s contact info for follow-up questions
• Attendance certificate provided to self-report CE credits

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only. 

Presented By

Kurt Kazanowski

 Hospice Advisors